Airwall advertising screen for Media Expert

What did ARIO make for Media Expert?

This project is an Airwall advertising screen made for Media Expert, printed in the colours set out in the client’s brand guidelines. We match the size and the version to the site — every model we make is listed in the Airwall Advertising Screens category.

How does an Airwall advertising screen work at outdoor media events?

Stations, portals and media agencies use an Airwall advertising screen at outdoor broadcasts, festivals and events for their audience, anywhere the camera and the public should see straight away who is hosting. Visibility in the frame is the whole point: a large shape and a full-colour print stay legible in a wide shot and in a phone video. It is also the backdrop that ends up behind every interview recorded on the day for Media Expert.

At what kind of events is an Airwall advertising screen used?

• fan zones and mass events — a projection screen after dark, advertising during the day
• outdoor fairs and picnics — a backdrop read from the far end of the site
• shopping centre openings — a large shape standing right beside the entrance
• seasonal campaigns — a new mesh banner instead of a new structure every time
• open-air cinema nights — the same frame with a projection sheet instead of the mesh

What does an Airwall advertising screen add to a brand’s presence?

Mesh lets the wind through, so a screen of a dozen square metres does not behave like a sail the way a solid banner does. The same frame takes a projection sheet in place of the mesh, which turns the advertising wall into an open-air cinema screen after dark. It is the one carrier in our range that does two different jobs in the same evening: information during the day, a film in the evening.

Worth knowing: why mesh rather than a solid banner

A large-format graphic printed on solid fabric catches the wind across its whole area and needs heavy ballast to stay where it was put. Mesh is micro-perforated, so air passes through it and the push on the structure is clearly lower at the same size of graphic. That is why large-format advertising on scaffolding and inflatable screens alike are made from mesh rather than from banner fabric, and why an Airwall stays standing in conditions where a solid sheet would already have to come down.

Which size and version should you order?

The size follows the distance the graphic has to be read from, and the version follows how often that graphic changes. A single campaign needs one mesh banner fixed for good; several campaigns in a season are cheaper as a set of banners for one frame. Where height matters more than surface, an inflatable column or an advertising balloon does the job better.

How do you order an Airwall advertising screen with your own print?

All we need is your logo and the date of the event. The print visualisation comes to you for approval free of charge, production in our own factory in Poland takes 10 working days, and the manufacturer’s warranty covers the whole set. Shipping anywhere in Europe is arranged with the order and quoted individually. Write through the contact form — we answer within 24 hours on working days. See also inflatable columns and inflatable tents, or look through the rest of our projects.