Exhibition walls

What is a press wall?

A press wall – also called a photo wall or photocall – is a printed structure people stand in front of for photographs. The point is simple: the logo appears in every picture taken in front of it, so it keeps working through the event and long afterwards, in coverage and on social media.

In practice the same structure serves a press conference, a trade-show stand, a backdrop behind a stage and a photo wall at the entrance. Only the width changes, and whether the print is on one or both sides.

Straight or curved – which one?

A straight wall is flat and gives the most print area per running metre – it is the choice for photography, because the graphic does not fall away into perspective. A curved wall is bent, so it stabilises itself and wraps the stand on three sides, but part of the print works at an angle.

Rule of thumb: if people will stand in front of it for photos, take the straight one. If it should close off a stand and create an interior, take the curved one.

How many people does assembly take?

One. The aluminium frame folds out without tools and the skin pulls over the finished structure like a cover and closes with a zip. Up to 300 cm that is a few minutes; the largest formats are easier with two people, but still without equipment.

Single or double-sided?

Single-sided is enough when the wall stands against another wall or closes a stand from behind – nobody sees the other side. Double-sided makes sense where the structure stands in the open and people pass on both sides: in a trade-show aisle, in the middle of a foyer, as a divider.

What is included?

The frame, a fully printed skin and a transport bag. The skin is replaceable, so for the next campaign you order the skin alone and keep the frame – usually about half the price of the whole set. Ten working days, free delivery within Poland.