Two-legged CUPRA air dancer at a winter showroom event
A two-legged air dancer in CUPRA colours working in front of a showroom during a winter brand event. Two legs give calmer, more controlled movement than a classic single-leg dancer.
What did ARIO make for CUPRA?
CUPRA: air dancer printed in full colour in the brand’s own palette, made by ARIO in Poland. We match the size and the version to the site — every model we make is listed in the Air Dancers (Sky Dancers) category.
Why does an air dancer work in this kind of display?
An air dancer works differently from every other sign, because it moves. The eye reacts to movement faster than to colour or size, so a figure dancing on a stream of air catches drivers and passers-by in places where a static banner has long since faded into the background. That is why a tube man stands outside showrooms, shops and petrol stations, and why it is used for openings and seasonal sales.
What does an air dancer do for a race organiser?
At a sports event air dancer is both a piece of organisation and a sponsor carrier. It marks the start, the finish or the fan zone, and the logo lands in competitors’ photographs, in social media coverage and in any footage from the day. What counts on the morning itself is resistance to wind and a setup that works at dawn, before the race office opens, usually with volunteers doing the lifting for CUPRA.
Where does an air dancer work best?
- outside showrooms, supermarkets and petrol stations — advertising seen from the road
- trade fairs and exhibitions — the movement that makes one stand stand out
- festivals and outdoor events — colour and motion at the entrance
- sports events — marking the fan zone and cheering the team on
- company events — an easy talking point and a background for photographs
How do you choose the right an air dancer for your own event?
We make air dancers 4 to 8 m tall, with one or two legs. A 4 m model is enough outside a shop or beside a stand, while 6 m and more belongs on open ground, where the figure has to be seen from the other side of the square. Every set includes the blower and the base. An air dancer pairs naturally with inflatable columns, which turn the same forecourt into a marked brand zone.
Did you know? The tube man was born at the Olympics
Dancing figures are not an invention of the advertising trade. According to Wikipedia, the first “tall boys” were designed by the Trinidadian artist Peter Minshall for the opening ceremony of the 1996 Olympic Games in Atlanta, inspired by calypso street dancers. The prototype was built with him by Doron Gazit, a specialist in inflatables, and only later did the figures appear outside shops and car dealerships.
Want an air dancer in your own brand colours?
ARIO designs, sews and prints in Poland. We prepare the artwork visual free of charge from your logo and brand guidelines, standard production with a full print takes 10 working days, and every item carries the manufacturer’s warranty. We ship across Europe and price the carriage with the order. Send your logo and the date of the event through the contact form and you will have a quote with a print preview within 24 hours on working days. See also inflatable columns and advertising balloons, or look through the rest of our projects.
