Promo counter for K2 media

What did ARIO make for K2 media?

For K2 media we sewed and printed a promo counter — the entire job done in our own factory in Poland. We match the size and the version to the site — every model we make is listed in the Promo Counters category.

How does a promo counter work at outdoor media events?

Stations, portals and media agencies use a promo counter at outdoor broadcasts, festivals and events for their audience, anywhere the camera and the public should see straight away who is hosting. Visibility in the frame is the whole point: a large shape and a full-colour print stay legible in a wide shot and in a phone video. It is also the backdrop that ends up behind every interview recorded on the day for K2 media.

At what kind of events is a promo counter used?

• conferences — a reception desk and a badge collection point for guests
• shopping centres — a mobile stand for tastings and direct sales
• outdoor events and sampling — handing out samples, leaflets and vouchers
• openings and product launches — a presentation counter beside the display
• showrooms and pop-up stores — a temporary desk that matches the brand

What does a promo counter add to a brand’s presence?

An aluminium frame and a Stretch fabric cover printed at up to 1440 dpi give a smooth advertising surface with no visible joints. A promotional counter weighs 10–15 kg, folds down in minutes and fits into a carry bag in the boot of an ordinary car. The cover comes off the frame, so a new campaign means a new cover rather than a new counter, and storage between events takes a shelf.

Worth knowing: 1440 dpi on fabric

We print promo counters at up to 1440 dpi, which is far more than a banner read from ten metres needs. A counter, though, is looked at from half a metre, while the visitor is talking to your staff. At that distance every soft edge and every visible dot shows, so partner logos, small print and body text are produced to the same standard as the main mark, on the same cover and in the same pass. It is the one piece of display gear where print quality is judged at reading distance.

How do you choose the right a promo counter for your own event?

Fabric exhibition counters come as rectangular, rectangular XXL, curved (kidney), triangular and oval models. Versions with a topper add a panel above the host’s head, and the Pop-Up Easy Grip type takes interchangeable hook-and-loop graphics. Outdoors a counter usually travels with a pop-up gazebo, which gives it a roof and turns the pair into a complete stand.

How do you order a promo counter with your own print?

All we need is your logo and the date of the event. The print visualisation comes to you for approval free of charge, production in our own factory in Poland takes 10 working days, and the manufacturer’s warranty covers the whole set. Shipping anywhere in Europe is arranged with the order and quoted individually. Write through the contact form — we answer within 24 hours on working days. See also pop-up tents and inflatable tents, or look through the rest of our projects.